How Quickly Made Their Top Campaign with Sendspark

About Quickly

Quickly is a leading early payment program provider, dedicated to helping medium to large companies save money by offering early payments to their suppliers at a discount. This win-win solution benefits both the companies and their suppliers, fostering financial health and satisfaction across the board. Quickly's innovative approach ensures that companies can manage their cash flow more efficiently while suppliers receive payments sooner, strengthening the overall supply chain.

Rethinking Outbound

Traditional email and phone campaigns were becoming increasingly ineffective as prospects grew weary of impersonal and generic outreach methods.

Mitch Malendrino recognized the need for a more human approach to capture attention and effectively convey Quickly's value proposition. The challenge was to scale personalized communication without consuming excessive time and resources. After trying 1:1 video platforms like Loom, Mitch was unsure how to scale these efforts further. Additionally, Quickly needed a way to clearly articulate the benefits of their new product in a concise and engaging manner.

"People don't know what is human and what isn't anymore. Adding a humanistic approach with personalized videos increases our ability to land more meetings." – Mitch Malendrino, Enterprise Account Executive, Quickly

Implementing Sendspark Video

Quickly turned to Sendspark, a dynamic video platform that enables users to create personalized videos at scale. 

The integration with HubSpot allowed Mitch to seamlessly enroll contacts into campaigns, using one personalized video across multiple leads. 

This significantly reduced the time spent on individual outreach while maintaining a personal touch.

 With Sendspark, Mitch was able to leverage the power of video to make a more immediate and emotional connection with prospects, something that traditional text-based emails often fail to achieve.

"The ability to scale and import CSVs of contacts and leads cuts down my time dramatically. Now, I can record one video and still have the same personalized approach, saving me hours." – Mitch Malendrino

Sendspark's platform allowed Quickly to incorporate a personalized, human element into their outreach, making their communications more engaging and effective. By using dynamic video, Quickly could create content that felt tailored to each recipient, enhancing the impact of their messages. 

This was particularly important for a new product like Quickly. Personalized videos allowed Mitch to catch more of the prospects' attention to explain a new solution to the industry.

The Success of using video

The adoption of Sendspark has led to substantial improvements in Quickly's sales outreach:

Time Savings: Creating personalized videos for multiple leads now takes only 15 minutes, compared to the three hours previously required. This efficiency allowed Mitch to focus more on strategic activities rather than spending excessive time on repetitive tasks.

Increased Engagement: Campaigns that included personalized videos saw the highest open rates, with one particular email campaign achieving remarkable results by using a video in the first email. The personalized video approach proved to be more compelling than traditional text emails, capturing the attention of prospects more effectively.

Enhanced Responses: Prospects have been more responsive and open to conversations, appreciating the personalized and human approach of the videos. This increased responsiveness translated into more meaningful interactions and ultimately more successful sales outcomes.

"Our most successful campaign has the highest open rate and includes a video in the very first email. This approach has significantly increased our engagement and visibility." – Mitch Malendrino

The results speak for themselves. By integrating Sendspark into their sales strategy, Quickly not only saved time but also saw a marked increase in engagement from prospects. The ability to scale personalized communication without losing the human touch proved to be a game-changer. Mitch noted that the open rates for emails containing videos were significantly higher than those for plain text emails, underscoring the effectiveness of video in capturing the interest of potential clients.

Moreover, the personalized video emails helped Quickly stand out in a crowded inbox. Prospects were more likely to watch a short video than read through a lengthy email, making it easier for Mitch to convey key information quickly and effectively. This increased engagement also had a positive impact on Quickly's overall sales metrics, including higher conversion rates and shorter sales cycles.

Future Plans for Sendspark

Quickly plans to expand the use of Sendspark beyond sales outreach to include lead capture on their website, utilizing video to personalize and engage inbound leads. Additionally, they aim to leverage the platform's customization features, creating custom landing pages tailored to individual prospects and companies. These personalized landing pages will further enhance the engagement and effectiveness of their outreach efforts, providing a seamless and highly tailored experience for each prospect.

"We've talked about using Sendspark for lead capture, personalizing videos for incoming leads, and driving them to custom landing pages. This will enhance our engagement even further." – Mitch Malendrino

Looking ahead, Quickly is excited about the potential of Sendspark to continue transforming their sales processes. They are exploring additional ways to integrate video into other aspects of their business, such as customer support and training, to further enhance the customer experience. By staying at the forefront of personalized communication technology, Quickly aims to maintain their competitive edge and continue delivering exceptional value to their clients.