Hipersa Drives Meetings with Personalized Videos at Scale

About Hipersa

Hipersa specializes in aiding B2B services to connect with potential clients through LinkedIn. Initially developed from challenges faced in a previous sales role, the agency now leverages AI tools to streamline data extraction from LinkedIn, facilitating targeted outreach efforts. Fabio Hill, drawing from his extensive experience in sales, recognized the need for innovative solutions to enhance client engagement and founded Hipersa to address these challenges.

Challenges with cold calling

Traditional cold calling methods were proving ineffective in reaching decision-makers within target companies. As Fabio explained, "Cold calling wasn’t necessarily as effective as we thought it could be. Our potential clients were bombarded with similar calls every week, making it difficult to stand out and secure meetings." The oversaturation of cold calls in the market created a significant barrier for Hipersa, necessitating a more personalized and engaging approach to capture the attention of potential clients.

Testing out Sendspark video

Hipersa turned to Sendspark, an AI-driven video communication tool, to enhance their outreach strategy. 

The agency integrated personalized video messages into their sales processes, creating a multi-step approach that included:

Initial Connection: Connecting with potential clients on LinkedIn. Fabio and his team focused on building a strong initial connection by personalizing their outreach messages, making potential clients feel valued from the very beginning.

Video Introduction: Sending a personalized video via Sendspark, capturing the recipient’s attention. These videos were tailored to include specific details about the recipient’s business, demonstrating Hipersa’s commitment to understanding their unique needs.

Follow-up Messages: Using a combination of text messages, emails, and additional LinkedIn messages to maintain engagement. This multi-channel follow-up ensured that Hipersa remained top-of-mind for potential clients.

Scheduled Calls: Following up with phone calls after multiple touchpoints to secure meetings. By the time these calls were made, potential clients were already familiar with Hipersa, thanks to the personalized videos they had received.

Fabio highlighted the effectiveness of this approach, stating, "The great thing is that by the time we call our potential clients, they are already familiar with us through the personalized videos. This familiarity makes our calls much warmer and more productive."

Driving higher reply rates and booked meetings 

The implementation of Sendspark's video tool yielded impressive results for Hipersa:

Increased Engagement: "Almost 90% of our clients read the messages, and 70% clicked the video links," noted Fabio. This high engagement rate was a testament to the effectiveness of personalized video messaging in capturing attention.

High Video Completion Rates: About 50% of those who clicked watched the video till the end. This completion rate indicated that the videos were not only engaging but also relevant and valuable to the recipients.

Enhanced Conversion Rates: "We scheduled 12 meetings out of 100 initial outreach efforts, with a 50% reply rate," Fabio reported. The personalized approach significantly boosted the conversion rates compared to traditional cold calling methods.

Reduced No-show Rates: The personalized videos between meetings and follow-ups significantly decreased no-show rates by 25%. Fabio explained, "Using personalized videos to confirm and remind clients of meetings made them more likely to show up, as they felt a stronger connection and commitment."

In addition to these quantitative results, the qualitative feedback from clients was overwhelmingly positive. Many clients appreciated the effort and personalization put into the videos, which set Hipersa apart from other agencies.

Future Plans with Sendspark

Looking ahead, Hipersa plans to continue leveraging AI and video tools to further refine their sales outreach processes. Fabio is particularly interested in integrating more advanced AI features and exploring additional automation opportunities to enhance efficiency and effectiveness. He mentioned, "We aim to stay ahead of the curve by continuously innovating our approach and incorporating the latest AI technologies into our strategies."

Hipersa also plans to expand its use of personalized videos beyond sales outreach to include customer support and client onboarding. Fabio envisions a future where personalized video communication becomes a standard practice in all client interactions, further strengthening relationships and driving business growth.