Growblocks Gets 30% Boost in Sales Conversions with Video

About Growblocks 

Growblocks is at the forefront of providing comprehensive go-to-market forecasting solutions. Their platform integrates marketing sales & retention efforts, offering clients a holistic view from initial traffic to churn. By optimizing the entire funnel, Growblocks helps companies predict revenue, identify inefficiencies, and drive growth. Their target customers primarily include revenue operations (RevOps) teams who understand the importance of optimizing their funnel.

Growblocks prides itself on delivering insights that empower companies to make data-driven decisions. Their mission is to help businesses maximize their potential by providing tools that offer unparalleled visibility into their revenues .

Challenges faced by Growblocks

Growblocks faced a significant challenge: conveying the complex nature of their product effectively through traditional text-based communication. David Kubler, their GTM Lead, and primary champion of Sendspark,  noted the declining trust in textual content, exacerbated by the rise of AI-generated text, which often left potential customers skeptical. This skepticism was particularly problematic for Growblocks, given the technical nature of their SaaS product.

Moreover, the need to scale their outreach efforts was crucial. 

Traditional video solutions like Loom were effective for one-on-one interactions but lacked the scalability required for broad outreach campaigns. 

David highlighted the necessity for a solution that could deliver personalized content at scale, ensuring each interaction was engaging and meaningful.

“Whenever I think you read something these days, you have an automatic kind of, ‘Is this AI or not? I don't know. Is this actually for real?’ This level of skepticism was a barrier we needed to overcome, especially with something as complex as what we sell.”

How Sendspark came to the rescue 

Sendspark emerged as the ideal solution for Growblocks. 

The platform's ability to create dynamic, personalized videos en masse addressed the scalability issue head-on. 

David was particularly impressed by Sendspark's LinkedIn background feature, which initially caught his attention and proved pivotal in their decision to adopt the tool.

The integration capabilities of Sendspark were another significant advantage. Growblocks could seamlessly incorporate Sendspark into their existing tech stack, utilizing tools like Clay, lemlist & HubSpot and leveraging AI for personalization. This integration allowed them to automate video creation, ensuring that each video was tailored to the recipient, thereby enhancing engagement and improving conversion rates.

David explained, “We used to have to build a slide deck and manually put in some value props to make it look good for the potential customer. Now, with Sendspark, I can send a slide deck completely personalized to that person, just using AI to scrape those values. The same applies to video—what used to be a manual process is now automated and scalable.”

Incredible Growth through Dynamic Videos 

The implementation of Sendspark transformed Growblocks' outreach strategy. 

Over six months, they sent approximately 3,500 videos, with an impressive 1,500 plays. The videos achieved significantly higher click rates on LinkedIn compared to email, underscoring the effectiveness of the platform in social media channels.

David noted that the dynamic videos not only increased click-through rates but also improved overall engagement. Prospects were more likely to book meetings directly through the landing pages, often without even responding to the initial outreach. This seamless booking process was facilitated by the personalized, engaging nature of the videos.

The ability to track video interactions provided valuable insights into prospect behavior, allowing the sales team to follow up more effectively and convert leads with greater efficiency. The combination of high engagement rates and streamlined follow-up processes resulted in a notable increase in meeting bookings and, ultimately, sales conversions.

David shared, “We had an A/B test running with just text versus video content. The video content won by a substantial margin, proving its effectiveness. It wasn’t just about getting views; it was about meaningful engagement that translated into booked meetings and conversions.”

Additional Praise for Sendspark 

David expressed his satisfaction with Sendspark, particularly highlighting the exceptional support from the Sendspark team. "Dan and Beth are a reason to stay all by themselves," he remarked, emphasizing the value of responsive and dedicated customer support. This support was crucial in troubleshooting issues and optimizing the use of the platform, further enhancing its value to Growblocks.

Future Plans

Growblocks' experience with Sendspark showcases the transformative power of dynamic video content in modern sales and marketing strategies. By addressing the challenges of scale and engagement, Sendspark enabled Growblocks to enhance their communication, drive higher engagement, and achieve significant improvements in their sales outcomes.

If you are looking in increasing the effectiveness of your outbound through video, discover how Sendspark can help you do the same by booking a demo here