Will at Achievers Increases Play Rate 40% to 70% Switching from Vidyard to Sendspark

Company Overview

Achievers is a leading employee recognition platform headquartered in Toronto, serving a global market. The company specializes in SaaS-based solutions that help HR leaders strengthen workplace culture by ensuring employees are formally recognized. This not only improves retention and engagement but also fosters a more positive and productive work environment.

Challenges

As a dedicated sales professional, Will faced the challenge of standing out in the crowded HR tech space. Initially, he utilized Vidyard for creating personalized videos to engage prospects and clients. However, he observed a decline in response rates and deliverability, which hindered his ability to effectively connect with his audience. Will needed a more reliable and efficient video platform to enhance his outreach efforts and maintain high engagement rates.

Solution

After finding out about Sendspark, and finding Vidyard to be inconsistent when it came to overall deliverability,  Will decided to give it a try. 

The switch from Vidyard to Sendspark was driven by several factors:

Ease of Use: Sendspark's user-friendly interface and Chrome extension made it easy for Will to create and share videos directly from LinkedIn profiles, significantly reducing the time and effort required.

Improved Deliverability: Will experienced a marked improvement in video play rates, jumping from 40% with Vidyard to 70% with Sendspark, indicating better deliverability and higher viewer engagement.

Responsive Support: The exceptional support from Sendspark, particularly from the customer support team ensured that any questions or issues were addressed promptly, enhancing Will's user experience.

Results with Sendspark

The switch to Sendspark yielded impressive results for Will and Achievers including:

Higher Engagement Rates: The play rate for Sendspark videos was nearly double that of Vidyard, leading to increased viewer engagement and more meaningful interactions.

Enhanced Prospecting: Will effectively used Sendspark for various touchpoints, including LinkedIn connections, follow-ups, and demo recaps, which helped in humanizing his approach and standing out from competitors.

Increased Meeting Attainment: Leveraging Sendspark in his outreach efforts contributed to Will achieving the highest self-generated discovery meeting attainment on his team.

Positive ROI: The time-saving nature of Sendspark allowed Will to efficiently manage his outreach, leading to a higher volume of quality interactions without the need for lengthy emails or calls.

Plans for the future 

Looking ahead, Will plans to incorporate Sendspark's dynamic video functionality into his outreach strategy. This feature will allow him to create personalized videos at scale, saving even more time while maintaining the high level of engagement he's achieved so far. By automating parts of his video creation process, Will anticipates being able to reach more prospects efficiently, with tailored content that resonates.